Born and raised in Cascais, Joao has 20 years of experience teaching surfing and various other water sports. Joao is motivated by helping people grow in their personal growth as well as creating healthy lifestyles.
He graduated in Hotel & Tourism Management by ESTTM in Peniche, attended the Erasmus Program in Almería (Andalusia - Spain), where soon understood that was on the right path.
Since a young age, João has loved outdoor activities, especially related to the ocean, such as surfing, bodyboarding, swimming, kayaking, windsurfing, bodysurfing and SUP and so his outdoor instructor skills developed naturally.
He knows the local area and specific regions throughout Portugal and loves to show Portugal to the world - "welcoming people, our hospitality touch, the climate, our non-material and material heritage - the culture - are Portugal's greatest assets. These qualities are what makes our Portugal brand expand even more," says João.